branding identity
Calia: Everyday Luxury
Role: Freelance Branding Specialist & Graphic Designer
Project Objective
Design a logo for a jewelry startup company based in Bali.
Challenges
The client did not have a concrete idea of how she wants her logo to be. She was a new entrepreneur and Calia is her first business. As a designer, I feel like it is my responsibility to create a visual identity that resonates with her values and visions. After rounds of online consultations, we arrived at the conclusion that she wanted something modern, elegant and bold.
The Style Guide
I made an intuitive style guide for my client to help her understand how her logo can be applied to various digital and printed collaterals. I listed the colors in their hex codes and explained how the visual element can be used in a variety of ways. Since my client is not familiar with design technicalities, she can always refer to this style guide in the future.
The Packaging
The jewelry box is another collateral that the logo should be applied to. The client asked that the packaging be white